This one is a really interesting one. I genuinely think this is their most mature album to date. Lyrically (besides the odd discrepancy, the "motorbike" line in "Power" for example) and production wise it's miles ahead of the rest of their catalogue, and also continues to show that all four girls are incredibly talented vocally. In saying that though it is also their most generic sounding album to date. Little Mix have always in my opinion showed with each single release another trick out of their book, every single sounded different from their last and brought something new to the table, that is probably the big thing lacking from this album as a whole.
One thing that is a consistency throughout everything Little Mix have done since they won the X-Factor is show incredible vocal talent. Their harmonies are insane, especially compared to other girl groups around at the moment. Those harmonies and vocal moments are present on almost every track on the album, in particular the incredible acoustic version of "Touch", and they continue to prove they are vocally the best girl group since Destiny's Child.
The only main problem I have with this album on the flip side is also it's biggest plus. On one hand some of the melodies are really unorthodox and are hard for me to get used too. The verses of "Power" and "Your Love" in particular, even though I do actually like both tracks, would be perfect examples of what I'm talking about. In saying that though, the finest moments on this record are in it's melodies. The chorus of "Touch", and the melodies in particular, are the finest of their career, and has resulted in the aforementioned track being my favourite Little Mix track to-date and one of the best pop tracks of the decade so far as well. The melodies of "Shout Out to My Ex" and "F.U." are also album highlights.
All-in-all for me I would say this is their best record to date, but there is still room for continued growth. This makes Little Mix for me one of the most interesting pop acts around at the moment and are a group that I absolutely adore and will continue to somewhat stan for.
Highlights: "Touch", "Shout Out to My Ex", "Down & Dirty", "F.U" and "Touch (Acoustic)"