Great album, very consistent and maintains that indie-sound.
Had a listen through the album a couple of days ago, forgive me if I've forgotten a few things, but I never remember the beats getting out of hand (as in wild like the generic music of today), but they complemented the lyrics and mood of the song very well.
In speaking of the lyrics, they were of a sterling quality throughout and a key to the amazing quality of the album. Whether she's singing "my friends and I – we've cracked the code, we count our dollars on the train to the party" in "Royals" celebrating being non-materialistic, to the perplexing and intricate art-form that is "Tennis Court" singing "baby be the class clown, I'll be the beauty queen in tears", to judging the obsession with looks in "White Teeth Teens" ("white teeth teens are out"), to attacking the predictable, mundane nature of current music in "Team" ("I’m kind of over getting told to throw my hands up in the air/ So there"), Lorde is able to sustain such marvellous lyrical quality until the album's conclusion. This is a stunning feat for an artist (who I believe wrote all the songs herself with sole producer Joel Little) of such an age, and will probably contain the best lyrics in an album we've heard this year.
Lorde doesn't seem to be into this contemporary generic type of music, and seems to view the world with a sense of realism and brutality. Maybe it was with these observations that led to her meteoric rise this year, capped off with "Royals" making number one on the Billboard Charts earlier today.
And I must admit, even though Lorde (real name Ella Yelich O'Connor) doesn't have the most stellar voice, she captures the mood well, and is able to replicate this in the live performances I've seen of her. These performances also don't seem to rely on wild shenanigans to be entertaining, but an eerie-ness that keeps the viewer entertained.
My personal favourites were "Royals", "Team" and "White Teeth Teens". Despite this, they were no bad songs and none ever resorted to just being filler tracks. They all have their own unique contributions and points to make and combine to merge into a solid listening experience. Lorde is quoted to have said "the goal for me is to make a body of work that is cohesive" and this is certainly something that has been achieved here. For that, bravo!
In the end, hopefully this is the beginning of a wonderful journey for a precocious new talent. I wonder what she'll follow up "Pure Heroine" with, and I admit that I will be looking forward to it. Let's hope she doesn't turn into Gotye, who really hasn't followed up his international success of "Somebody That I Used To Know".
This will be a difficult album to follow up, and we can only hope that she's still got some great lyrics that she is yet to create (and hopefully that she doesn't descend into performing poor lyrics that music executives push onto her). Ultimately, this seems to be the beginning of a great career, and with Lorde set to appear on the cover of Billboard magazine labelled as "the new queen of alternative", it seems that the bar has been set and it will be up to her to see if she's able to emulate it. Can't wait.